Scaling a fashion label from 1.8× to 4.6× ROAS.
Plateaued spend, rising CAC and creative fatigue were capping growth at a barely-profitable 1.8× ROAS.
- Rebuilt the funnel with a fresh TOF-MOF-BOF structure
- Launched a weekly UGC + performance creative pipeline
- Tightened tracking and scaled winners profitably

















































































